As far as SEO marketing goes, instant results are impossible to obtain. To build high quality, related links, it takes a long time and considerable investment of effort. Besides this, there are the changing rules in the field. %the trends in 2013 are still evolving deeper into the social realm, and this means that  link building should be heavily geared towards the inclusion of positive social signals to improve ranking.

Creating Content Just for the Social Sites

Social media integration is a critical aspect in 2013. Now it is directly tied to the content itself, more precisely to the content creation matters. One needs to take some time and write content exclusively meant for social sites. This is the efficient way to interact with subscribers, fans and followers in the network of choice.

This is also tied to social bookmarking. Social media integration and content creation are both involved with social bookmarking. The social sharing of a site directly depends on these and is a key factor in successful SEO marketing. Search engines read the signals from social sites – the level and the quality of the activity on your page, and this contributes greatly to a good rating.

 Links Through Blog Commenting Done Correctly

 

 

It may appear strange to mention this old technique as a 2013 strategy, but here is the difference: it’s been done so wrongly in the past. The abuse led to a world of spamming, which has drove away many from this technique. A link building article’s success largely depends on the comments that go with it. Blog commenting done the correct way will bring relevant links to the website. A blog comment can serve as means to convey a first impression to the audience regarding your business. Seduce the consumers through it. The comment has to expand the conversation and be a clever input, thus getting out of the spam pile. Also, don’t add comments on pages containing more than 100 outgoing links.

SEO marketing will no longer be a pain if you employ these old techniques but in their pure, uncorrupted form, stripped of all the dirt and abusive tricks. Not everything has changed in the domain. Search engines fight against spam, therefore this should be your first concern as well – don’t create spam. The cleaner you go, the better the rankings will become, and fairly earned.

 New Link Placement

With the Panda and Penguin Google updates, placing links in the sidebar or footer would attract penalties. Today there is a safer form of link building, which is getting links from within the content itself. It these are placed in the first paragraph it is even better, as long as it feels natural there. This also stresses the importance of content creation. All in all, it is a part of content marketing, which is about to replace the traditional form of link building and its old meaning. A most essential tip is to concentrate on getting more links from the content and doing this early on in the article.

The social media trends have been going strong and will continue to do so. However, the criteria used by search engines are going through radical transformations that are shaping online behavior. Marketers using SEO strategies in 2013 will have to pay greater attention to AuthorRank, because it has began to play a major role.

 

 AuthorRank Changing the Criteria

The Search Engine Journal has made statements about this matter, commenting that PageRank has been the standard for a long time in the high-level metric used for identifying a web page’s relative quality. Although PageRank isn’t totally obsolete or limited as a quality metric, it is still considered meaningful when combined with other metrics such as page authority, domain authority and so on. AuthorRank or Agent Rank is going to earn the spotlight in 2013, being a new quality metric that is about to reshape the SEO tactics.

 

When search engines measure the content quality, these no longer base it just on the web page or the domain authority. Now, what also matters is the reputation of the individual as author of the content in cause. There is a reputation score expressed in various grades, which determined the order of search engine results.

 

To get credited by Google means now to use a standard author method. Simply tie the pages you write to your account on Google Plus. You can do this through rich snippets. If an author produces engaging content, his ranking is influenced by this aspect. Among the engagement factors there are: shares, ‘tweets’, ‘likes’ from the social sites, comments on the various social networks, and the influence of those who generate those comments.

 

How to Make Improvements 

Brands are advised to acquire authors with a reputation. If you can find authors who already have an AuthorRank, then it is in your best interest to hire these to provide quality content. This will help build up your own AuthorRank. To identify authors, you have to use the old keyword-related strategies. Firstly, it is essential to identify those keywords which are relevant to the niche you are (or want to be) in. Then you can use these to look up the authors that have been writing on compatible topics and approach them. This is a winning method to source your content. The links are still important. The more quality links you can point to your content, the better.

 

A High-Ranking Author 

So what exactly does it take to rank high as an author and score better in search engines? Fist of all, it matters to write extensively on your topic of choice. You can’t be considered an ‘expert’ unless you actually publish enough in the chosen field. Secondly, it matters much the user engagement you can inspire. This is up to the content you post, as well as to how your site or page is being managed. When you have these two factors combined – engaging content ad many posts – you will achieve a higher ranking as an author.