Website owners tend to believe that by using the services of a cheap SEO firm they won’t be getting on top of the search list, but they will benefit of certain improvements and enjoy a better ranking nonetheless. Reality, however, shows that the evolution is never upwards in such case when unethical tricks are being put to use to deliver a ‘quick solution’.

SEO FAIL

The Truth About Most Cheap SEO Services

When you pay little, it means that the company’s effort is also little. With the new regulations, a SEO professional’s work can’t be easy. When you are promised quick results, you should erase that name off your list. What such firms will do is to by-pass processes and use treacherous practices that may improve Google rankings at first, but it’s never worth your money in the long run – not even that small sum you had to pay. The tricks are eventually discovered by Google, which may even ban your site as a consequence.

The Unethical Methods Employed

What ruins a website’s reputation is a series of strategies that we can describe as follows:

Cloaking – presenting one type of site to search engines, and a different one to viewers.

Duplicate content – copying content from your own pages or from elsewhere, especially in large amounts.

Robots writing websites – getting a machine to write diverse content for the site, through programs that not only duplicate content but also make small modifications here and there. Google is very good at catching this and it will take those pages down.

Adding unrelated keywords – making use of meta keywords that are not strictly descriptive to your site and content, for the only reason of being found by Google. Also, repeating the same keyword is a negative tactic, as well as using the competitors’ trademarked names. Additionally, by creating a too long list of keywords you are sure to have your ranks lowered.

Bad link exchanges – linking back to irrelevant sites, creating links to sites that …

Paid link placement and other schemes to manipulate PageRank are terrible, especially creating an artificial web of links.

Title stacking – stuffing titles with keywords, adding extra tags, struggling to make it ultra-relevant to one certain topic by adding several terms that describe the same thing in more ways.

Hiding text – adding keywords but making them invisible by using the same color as in the background. ‘Font matching’ is a form of keyword stuffing and is an offense to ethical practices. The same goes with minuscule text containing additional keywords.

All of the above are simple tactics and are preferred by companies that want to get your money quick for very little effort. Just as you think your website has been optimized, Google identifies the tricks and gives it a down rating, from which you may never recover.

 Advice to Ease the Work

Writing your own content is recommended in order to avoid those tricky services that will want to take over this task. Also, when it comes to linking to other sites, keep in mind that the quality of your peers influence your own reputation. Try to do as much as you can by yourself, unless you want the company to take over – and they may not employ the best methods in your interest.

Google remarketing can help you convert a visitor into a buyer. Its use is to invest more power in the AdWords publisher to gather potential clients. Moreover, it is an innovation that is constantly changing the rules in marketing. Here are, shortly put, the ways in which it can help a business.

Start a Remarketing Campaign

Firstly, one needs the remarketing tag, a code from their AdWords account, to be added to each of the pages. Then, create a list of those who visited the “service page”. When that specific page gets a visit, the cookie ID is added to the list. Google Analytics may also help do that, as long as the code is modified by adding that one line and accepting the privacy policy. Next, go for an AdWords campaign containing a striking message concerning only your service page visitors. Those who are not on the list will not be able to view the remarketing communications.

Increasing Sales with Google Remarketing

As you will insert the code you will regain visitors, as they will be shown ads in other locations, like news websites, blogs, forums or in articles. You will create custom messages that draw attention and lure buyers, inspiring them to revisit the site and purchase. Some potential clients might have left the website without buying or filling any form, and remarketing will help you reconnect with these. When a buyer sees a brand repeatedly, then they eventually get convinced to try it. It makes a difference when it is being seen more than just once.

Brand Building and When to Use It

It is best to not let the competitors use this advantage first. Implement it now to get maximum benefits. The method maintains a brand’s image and existence, and it makes it more interactive to the viewers through the visual ads. They will remember easier because these have made an impression onto them.If people leave the shopping cart before the purchase is completed, you can re-attract them by using coupon offers or discounts. At times, you may choose to run a special campaign. Launching products also benefits of remarketing tactics. Additionally, you may remind viewers the ending date of a certain promotion. The brand reputation is being built anew and in a more compelling fashion.

In Conclusion

The best results are achieved when images and text ads are in different Ad Groups, and when the ads match the feel and look of the website itself. The safest way to begin is to check the trends first and the return of investment by an initial low bidding. In any case, building a remarketing list is helpful at any time. If any issue appears, then there might be a problem with the code, which can be checked with Tag Assistant for correct placement. Google remarketing is one of the options that pay best. Large-scale businesses are using it successfully, and the online stores have found it especially beneficial. It has the potential to become a great option in Internet marketing.