Monthly Archives: April 2013

SEO Mistakes You Have Never Thought Of

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Many webmasters who don’t have sufficient SEO knowledge proceed to implementing some “standard’ tactics that may be outdated or downright destructive. The problem with certain strategies is that they seem correct, intuitive and beneficial, yet these can be damaging to a website’s ranking. Most people would never think of them as destructive strategies. If you have been making such mistakes, you can still make corrections to the website and its content. Here is a list of several common wring procedures that are being implemented as SEO. Check if you are making these and proceed to correcting. Also, make sure you stay updated on the evolving trends in the industry – what works and what doesn’t.

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 Irrelevant Content

There is a stronger emphasis on content and therefore you should never overlook this part. However,when you create content simply for the sake of it, it’s going to backfire. You must not make your readers turn away because of finding irrelevant content. It all has to be targeted. Think about what your target audience may find useful and create meaningful posts that they would be attracted to. If your content has gone astray, it will drive readers away and they aren’t likely to choose to come back. This is sure to compromise a business.

Senseless Tagging

Tags are mandatory when you want search engines to index your pages accordingly, but you have to be careful about that. If there are too many tags, unrelated ones especially, it has a negative impact. Search engines may not index your page at all. Therefore, keep a decent number of keywords in the tags field.

Focusing on One Keyword Only

There is one mistake that people make hoping that their site would become absolutely relevant to its specific topic: overusing a certain keyword. It may come as a logical thing to do, it will not maximize search rankings. You can still focus on that particular keyword that you find necessary, but integrate it naturally. The right way to do this is by creating appealing, original and relevant content.

Too Frequent Keywords

Loading a text with too many keywords is no longer beneficial. Excessive use of the same words to reach some density goals leads to creating an unnatural text that drives readers away. Regularly, one keyword per paragraph is a good rule to follow.

Poor Backlinks

It is very important to what kind of websites you get to link yours. For a positive SEO impact, you need to partner with sites that have a good PR, and which have relevant content to your niche. Don’t link to non-credible or spam websites, these will diminish any positive SEO efforts. Last but not least, look for webmasters who actually understands SEO and not just has a vague idea of it.Once you have ruled out these mistakes – frequent ones, unfortunately – you may proceed to the actual optimization tactics, which must be in tune with the latest search engine algorithm updates.

How to Build a Brand and Increase Sales through Google Remarketing

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Google remarketing can help you convert a visitor into a buyer. Its use is to invest more power in the AdWords publisher to gather potential clients. Moreover, it is an innovation that is constantly changing the rules in marketing. Here are, shortly put, the ways in which it can help a business.

Start a Remarketing Campaign

Firstly, one needs the remarketing tag, a code from their AdWords account, to be added to each of the pages. Then, create a list of those who visited the “service page”. When that specific page gets a visit, the cookie ID is added to the list. Google Analytics may also help do that, as long as the code is modified by adding that one line and accepting the privacy policy. Next, go for an AdWords campaign containing a striking message concerning only your service page visitors. Those who are not on the list will not be able to view the remarketing communications.

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Increasing Sales with Google Remarketing

As you will insert the code you will regain visitors, as they will be shown ads in other locations, like news websites, blogs, forums or in articles. You will create custom messages that draw attention and lure buyers, inspiring them to revisit the site and purchase. Some potential clients might have left the website without buying or filling any form, and remarketing will help you reconnect with these. When a buyer sees a brand repeatedly, then they eventually get convinced to try it. It makes a difference when it is being seen more than just once.

Brand Building and When to Use It

It is best to not let the competitors use this advantage first. Implement it now to get maximum benefits. The method maintains a brand’s image and existence, and it makes it more interactive to the viewers through the visual ads. They will remember easier because these have made an impression onto them.If people leave the shopping cart before the purchase is completed, you can re-attract them by using coupon offers or discounts. At times, you may choose to run a special campaign. Launching products also benefits of remarketing tactics. Additionally, you may remind viewers the ending date of a certain promotion. The brand reputation is being built anew and in a more compelling fashion.

In Conclusion

The best results are achieved when images and text ads are in different Ad Groups, and when the ads match the feel and look of the website itself. The safest way to begin is to check the trends first and the return of investment by an initial low bidding. In any case, building a remarketing list is helpful at any time. If any issue appears, then there might be a problem with the code, which can be checked with Tag Assistant for correct placement. Google remarketing is one of the options that pay best. Large-scale businesses are using it successfully, and the online stores have found it especially beneficial. It has the potential to become a great option in Internet marketing.

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2013 SEO: AuthorRank Becoming More Influential

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The social media trends have been going strong and will continue to do so. However, the criteria used by search engines are going through radical transformations that are shaping online behavior. Marketers using SEO strategies in 2013 will have to pay greater attention to AuthorRank, because it has began to play a major role.

 

 AuthorRank Changing the Criteria

The Search Engine Journal has made statements about this matter, commenting that PageRank has been the standard for a long time in the high-level metric used for identifying a web page’s relative quality. Although PageRank isn’t totally obsolete or limited as a quality metric, it is still considered meaningful when combined with other metrics such as page authority, domain authority and so on. AuthorRank or Agent Rank is going to earn the spotlight in 2013, being a new quality metric that is about to reshape the SEO tactics.

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When search engines measure the content quality, these no longer base it just on the web page or the domain authority. Now, what also matters is the reputation of the individual as author of the content in cause. There is a reputation score expressed in various grades, which determined the order of search engine results.

 

To get credited by Google means now to use a standard author method. Simply tie the pages you write to your account on Google Plus. You can do this through rich snippets. If an author produces engaging content, his ranking is influenced by this aspect. Among the engagement factors there are: shares, ‘tweets’, ‘likes’ from the social sites, comments on the various social networks, and the influence of those who generate those comments.

 

How to Make Improvements 

Brands are advised to acquire authors with a reputation. If you can find authors who already have an AuthorRank, then it is in your best interest to hire these to provide quality content. This will help build up your own AuthorRank. To identify authors, you have to use the old keyword-related strategies. Firstly, it is essential to identify those keywords which are relevant to the niche you are (or want to be) in. Then you can use these to look up the authors that have been writing on compatible topics and approach them. This is a winning method to source your content. The links are still important. The more quality links you can point to your content, the better.

 

A High-Ranking Author 

So what exactly does it take to rank high as an author and score better in search engines? Fist of all, it matters to write extensively on your topic of choice. You can’t be considered an ‘expert’ unless you actually publish enough in the chosen field. Secondly, it matters much the user engagement you can inspire. This is up to the content you post, as well as to how your site or page is being managed. When you have these two factors combined – engaging content ad many posts – you will achieve a higher ranking as an author.